Application Support

Industry and product knowledge backed by companies with the expertise to provide the design and engineering support demanded by the market.

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Sales Support

Certified Sales Professionals drawing upon the resources of world-class manufacturers in the US and abroad.

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Energy Savings

Utilizing tools and engineering resources to optimize for better control, safety and efficiency.

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Technical Support

Providing upfront engineering expertise and follow through to project completion.

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Preventative Maintenance

Preventative Maintenance tools and services are available including Plant Audits to reduce downtime, improve overall efficiency and sustainability.

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Industrial Solutions

Thermal Management

Our Product Lines

Gear Motors & Reducers

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Variable Frequency Drives

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Electrical Enclosures

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Liquid Cooling Solutions

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Wire way & Trough

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Signaling Solutions

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Transformers & Power Supplies

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Cable Protection Solutions

Our Product Lines


Applied Control, Inc. is an Independent Manufacturers Representative Agency specializing in electric motors, gearmotors and controls. Targeting mid-size and high volume OEMs, System Integrators, National and Independent distribution channels. The emphasis is on providing a solution to meet the needs of the customer's specific application. Working closely with the Specifying Engineers at Chrysler, GM and Ford has allowed us to capitalize on global project business. We participate in Supplier Meetings and have the relationships to allow product introductions to Global Standards Committees and key Specifying Engineers within the automotive community.

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Advanced Technology

Applied Control has become a major player representing some of the strongest companies in our industry segment offering continued growth.  We will continue to be a major player in the PT side ...


Expert Engineers

We are more than just a sales organization.  We are a Application Sales Team, with industry and product knowledge backed by companies with the expertise to provide the design and engineering support ...



Applied Control, Inc. is well established, providing a product mix that offers synergy from motors and power transmission to control related products to meet our customers applications.  We are positioned to capitalize ...


Customer Support

Whether you require a meeting to discuss your specific requirements, a prompt quotation or after sale Service Support, our team will draw upon the resources of world-class manufacturers to meet your requirements.  ...



For any kind of query, contact us with the details below.

  • +1 (248) 830 4850
  • crlauderback@aol.com
  • 270 Melinda Circle, White Lake MI 48386



    Applied Control, Inc. is Manufacturers Representative Specializing in Gear Motors, Motors & Controls. Our team offers local Application, Technical and Sales Support to OEM's, Distributors and End Users for the Manufacturers we Represent.


    Our Goal is to Identify the Needs of a Client and Provide a Product that is a Solution, either New Application or Replacing Competition.

    Maintain honesty and integrity in all relationships with customers, prospective customers and colleagues and continually work to earn their trust and respect.

    Continually upgrade our knoweldge of products/services, skills and our industry.

    Respect and protect the proprietary and confidential information entrusted to us by our principles and customers, and not engage in activities that may conflict with their interests.


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