About Us

Manufacturers Representative Agency

Applied Control, Inc. specializes in Gear Motors, Motors & Controls. Our team offers local Application, Technical and Sales Support to OEM's, Integrators, Distributors and End Users for the Manufacturers we represent to provide more efficient solutions and long term partnerships.

Territory Covered Company history

Our one and only priority is the customer satisfaction

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Why we are the best

Applied Control, Inc. has become a major player in the industrial sector, representing some of the strongest Manufacturing Companies of Engineered Products in the World--offering continued sales growth.


Applied Control, Inc. is well established, providing a product mix that offers synergy from motors and power…


Customer Support

Whether you require a meeting to discuss your specific requirements, a prompt quotation or after sale Service…



Maintain honesty and integrity in all relationships with customers, prospective customers and colleagues and continually work to…



We are more than just a sales organization. We are an Application Sales Team, with industry and product knowledge backed by companies with the expertise to provide the design and engineering support demanded by the market.

Chris Lauderback (East MI/North OH)

Email:crlauderback@aol.com Phone:+1(248) 830-4850

Rich Deering (South IN/South OH)

Email:rich@appliedcontrolinc.com Phone:+1 (317) 513-1019

Corey Babb (South IN/South OH)

Email: Corey@appliedcontrolinc.com

Shelby Strong (Inside Sales/Customer Service)

Phone:+1 (248) 981-4748

Christian Lauderback (West MI/North IN)

Christian.Lauderback@appliedcontrolinc.com Phone:+1 (248) 425-9065



Product support from initial concept to final run-off ensures reduced transaction cost and improves overall efficiency.



Clients range from Ford, GM and FCA (Chrysler) to Tier 1 and Tier 2 Original Equipment Manufacturers, Integrators and Distributors.



Satisfaction as measured by our principals and clients we represent.