- Maintain honesty and integrity in all relationships with customers, prospective customers and partners and continually work to earn their trust and respect.
- Accurately represent products or services to the best of our ability in a manner that places the customer or prospective customer and partners in a position that benefits both.
- Respect and protect the proprietary and confidential information entrusted to us by our customers, partners and our company and not engage in activities that may conflict with their best interests.
- Continually upgrade our knowledge of products/services, skills and our industry.
- Respect our competitors and their products and services by representing them in a manner which is honest, truthful and based on accurate information that has been substantiated.
- Endeavor to engage in business and selling practices which contribute to a positive relationship with the community.