Our principles are the lifeblood of our organization.  Applied Control, Inc. provides professional representation to the manufacturer’s we represent, without compromise to ethics and integrity.  Our philosophy is to represent only a few principals and to become major producers for each of them. We try to stress a team concept between the customer, principal and ourselves.

We learn the strengths and weaknesses of our principals and incorporate it into our project filter when looking for new business, so that we don’t waste the customer’s, principal’s or our time and energy on projects that are not a correct match.


Working closely with the Automotives Controls Engineers and specifiers, to secure specification position allows product growth for the companies represented.  

If you would like to discuss Applied Control, Inc. representing your company, please contact us directly.

Territory Covered

  Company Profile:

Our Team

Chris Lauderback (East MI/North OH) Phone:+1(248) 830-4850

Rich Deering (South IN/South OH) Phone:+1 (317) 513-1019

Corey Babb (South IN/South OH)


Shelby Strong (Inside Sales/Customer Service)

Phone:+1 (248) 981-4748

Christian Lauderback (West MI/North IN) Phone:+1 (248) 425-9065